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At least one company benefited from Olympics fans in the United States who tried to circumvent NBC’s television coverage during the London Games.
AnchorFree, the Mountain View, Calif.-based startup released data to Reuters on Monday showing a major bump in users who installed a product that gives U.S. users an anonymous IP address in the United Kingdom.
Presumably the people who signed up for the product, called ExpatShield, used it to watch BBC’s online streams of the Olympics.
According to the data, the number of installs of the free software surged 1,153 percent in the United States during the games.
The company, which recorded an average of 220 installs a day before the Olympics, saw the number of installs increase to 2,753 installs during the 17-day event.
Its daily number of users also quadrupled to 8,121 compared to 2,040 average users before the Olympics. The peak day was on July 31 when 10,105 users logged in to catch the U.S. women take gold in the gymnastics team final while in swimming, South Africa’s Chad le Clos edged out Michael Phelps in the 200 meter butterfly.
To get different angles I jumped into the water almost every day to change positions and lenses. I spent almost 8 hours over the last two weeks in the Olympic pool doing 25 dives to adjust, replace or rescue the remote controlled underwater camera. This was definitely longer in the Olympic pool than stars like Michael Phelps from the U.S. spent.
To get this special perspective from below, we brought 6 Peli Cases containing some 200 kg (440 pounds) of equipment including 150 meters (yards) of power and network cables to the Aquatics Centre to place the underwater camera in the water.
Often, I discovered that it is possible to sweat underwater. Those with diving knowledge know that 20 minutes for a dive, including getting into full scuba gear, getting into the pool and getting on your back under the water, is a very short amount of time. This would have been impossible without the friendly help of Simon and his dive crew.
Jamaica’s Usain Bolt (R) celebrates with Britain’s Mo Farah on the podium after each receiving gold medals, Bolt for men’s 4x100m relay and Farah for men’s 5000m at the victory ceremony at the London 2012 Olympic Games at the Olympic Stadium August 11, 2012. REUTERS/Eddie Keogh
FULL COVERAGE: The London 2012 Summer Olympic Games