Sirius XM is launching “BuzzFeed Radio”, a weekly show hosted by the editors and reporters of BuzzFeed, a fast-growing website known for its quirky content that spreads quickly online.
The one-hour call-in show will air live to the satellite radio provider’s 22 million subscribers on Tuesday at 6 pm Eastern and be replayed again on Wednesday mornings and evenings.
BuzzFeed said late Sunday it built its Web audience of more than 30 million monthly unique visitors by posting viral content such as animal photos and witty lists such as “the 21 Absolute Worst Things in The World”, but is now expanding its political coverage.
In January it hired Politico’s senior political writer Ben Smith to be its editor-in-chief. In February it hired award-winning writer Michael Hastings, who broke a major story involving General Stanley McChrystal in Rolling Stone magazine in 2010.
BuzzFeed has also has partnered with the New York Times to stream video from the upcoming Democratic and Republican conventions.
Buzzfeed’s 22 year old Andrew Kaczynski is seen as a rising star in the online world - finding rare videos of politicians contradicting themselves and in other compromising situations. Anthony De Rosa, picks this video maven’s brain.
Jack Shafer wonders if the art of digging up dirt on politicians has reached its saturation point.
BuzzFeed wants to go from silly to serious. Will $15.5 million from venture capital firms, an old school media house and a japanese telecom company launch BuzzFeed into journalism legitimacy? Anthony De Rosa visits BuzzFeed’s NYC headquarters to find out.