Apple Inc took the wraps off its own mobile mapping service and made its enhanced Siri voice-search available for iPads as it rolled out souped-up software and hardware on Monday to help it wage war on Google Inc.
CEO Tim Cook, who took over from late co-founder Steve Jobs last August, spearheaded the unveiling of new services — such as in-house mapping and beefed-up Siri software — to help keep at bay Google and its fast-growing Android mobile platform.
Its new mobile operating software — the iOS6 — comes with a mapping system “built from the ground up,” said software chief Scott Forstall, sidelining the Google map service that the Internet giant has invested heavily in.
Apple’s map service comes with three-dimensional images of cities called “Flyover” along with real-time traffic updates and turn-by-turn navigation.
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