It’s not just maps, photos and geo locations that number crunchers crave. Tumblr, after all, is a blog network full of cat photos, animated GIFs and other tomfoolery. Yet last year its already booming traffic grew an additional 300 percent. As the Web comic XKCD noted a day before Gnip’s announcement, the proper noun “Tumblr” is perhaps six months away from surpassing “blogging” in online searches, much the way “Google” became synonymous with the verb “search” a decade earlier.
PAUL SMALERA: All your Tumblr are belong to Them

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    Don’t forget porn. There’s also a shit ton of porn. A lot of it’s gay, too!
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