The maker of the hit mobile game Angry Birds has struck a deal with Wal-Mart to embed clues to a new version of the game in merchandise sold in Wal-Mart stores, hoping to drive Angry Birds fans into the stores, and shoppers to the game. The world’s biggest retailer will stock limited-edition T-shirts, soft toys and snacks containing clues that unlock bonus levels of Angry Birds Space, which will be available in app stores from Thursday. Rovio, the Finnish start-up behind the world’s most downloaded mobile game, has ambitions to become a global entertainment brand. Its marketing chief told Reuters on Tuesday it was teaming up with a major U.S. retailer. Read more: Wal-Mart to offer Angry Birds merch, clues
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The maker of the hit mobile game Angry Birds has struck a deal with Wal-Mart to embed clues to a new version of the game in merchandise sold in Wal-Mart stores, hoping to drive Angry Birds fans into the stores, and shoppers to the game.

The world’s biggest retailer will stock limited-edition T-shirts, soft toys and snacks containing clues that unlock bonus levels of Angry Birds Space, which will be available in app stores from Thursday.

Rovio, the Finnish start-up behind the world’s most downloaded mobile game, has ambitions to become a global entertainment brand. Its marketing chief told Reuters on Tuesday it was teaming up with a major U.S. retailer.

Read more: Wal-Mart to offer Angry Birds merch, clues

6 Notes/ Hide

  1. teremtettvilag reblogged this from reuters
  2. chadworth reblogged this from reuters and added:
    angry birds!!!!!!!!!!!!!!!!!!!!
  3. bethanysworld reblogged this from reuters and added:
    I knew I didn’t like that game for a reason… Also, I agree… slow news day.
  4. libatywonder reblogged this from reuters
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