The maker of the hit mobile game Angry Birds has struck a deal with Wal-Mart to embed clues to a new version of the game in merchandise sold in Wal-Mart stores, hoping to drive Angry Birds fans into the stores, and shoppers to the game.
The world’s biggest retailer will stock limited-edition T-shirts, soft toys and snacks containing clues that unlock bonus levels of Angry Birds Space, which will be available in app stores from Thursday.
Rovio, the Finnish start-up behind the world’s most downloaded mobile game, has ambitions to become a global entertainment brand. Its marketing chief told Reuters on Tuesday it was teaming up with a major U.S. retailer.
Read more: Wal-Mart to offer Angry Birds merch, clues
6 Notes/ Hide
- teremtettvilag reblogged this from reuters
- chadworth reblogged this from reuters and added:
- bethanysworld reblogged this from reuters and added:
- bethanysworld likes this
- citizenkerry likes this
- libatywonder reblogged this from reuters
- reuters posted this