A new wave of the technology revolution is cresting and, like its predecessors, will again change the way we work and live. This latest transformation is being called “big data” — a term for the vast amount of digital data we now create and have an increasing ability to store and manipulate.
If wonks were fashionistas, big data would be this season’s hot new color. When I interviewed him before a university audience a few weeks ago, Lawrence H. Summers, the Harvard professor and former Treasury secretary, named big data as one of the three ideas he was most excited about (the others were biology and the rise of the emerging markets). The McKinsey Global Institute, the management consultancy’s research arm and the closest the corporate world comes to having an ivory tower, published a 143-page report last year on big data, trumpeting it as “the next frontier for innovation, competition and productivity.”
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